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	<title>Colorado Libraries &#187; Butterfly Project</title>
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		<copyright>2006-2007 </copyright>
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		<itunes:author>Colorado Libraries</itunes:author>
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			<title>Colorado Libraries</title>
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		<title>What’s Next?!</title>
		<link>http://www.coloradolibraries.org/2010/08/19/what%e2%80%99s-next/</link>
		<comments>http://www.coloradolibraries.org/2010/08/19/what%e2%80%99s-next/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 21:28:34 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Academic Libraries]]></category>
		<category><![CDATA[Butterfly Project]]></category>
		<category><![CDATA[CAL]]></category>
		<category><![CDATA[Community Collaborations]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Public Libraries]]></category>
		<category><![CDATA[School Libraries]]></category>
		<category><![CDATA[Special Libraries]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[institutional libraries]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Colorado]]></category>
		<category><![CDATA[library]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[statewide]]></category>
		<category><![CDATA[what's next]]></category>

		<guid isPermaLink="false">http://www.coloradolibraries.org/?p=1229</guid>
		<description><![CDATA[Colorado’s Statewide Library Awareness Campaign is: What’s Next?!
Vision: * Libraries move communities into the future. Every resident of Colorado will discover their library to be a place of curiosity &#38; discovery; ideas &#38; experiences; inspiration &#38; imagination. They are places of endless possibilities.
Mission:  * Libraries are excited about patron’s questions, we assist patrons with [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Colorado’s Statewide Library Awareness Campaign is: <strong>What’s Next?!</strong><a class="tt-flickr tt-flickr-Medium" title="What's Next?! logo" href="http://www.flickr.com/photos/coloradolibraryblog/4908107083/"><img class="alignright" src="http://farm5.static.flickr.com/4095/4908107083_17d1b59300.jpg" alt="What's Next?! logo" width="292" height="99" /></a></p>
<p style="text-align: left;"><strong>Vision:</strong> * Libraries move communities into the future. Every resident of Colorado will discover their library to be a place of curiosity &amp; discovery; ideas &amp; experiences; inspiration &amp; imagination. They are places of endless possibilities.</p>
<p style="text-align: left;"><strong>Mission: </strong> * Libraries are excited about patron’s questions, we assist patrons with their needs during transitional times in their lives. What’s Next?!</p>
<p style="text-align: left;"><strong>Goals:</strong> * To shift the general public’s perceptions so they understand that libraries change with the times, are not just books and provide critical help to people during times of personal or community transition.  * To reinvigorate the value of libraries and secure future funding of Colorado Libraries.</p>
<p style="text-align: left;"><strong>Tagline: </strong> * What’s Next?! Your future. Libraries help get you there</p>
<p style="text-align: left;">We are moving forward and have the logo, mark, fonts and style guide. Please refer to the style guide for explanations on file types. <a title="What's Next?! Brand Items" href="http://www.cde.state.co.us/cdelib/Campaign/branditems.htm" target="_blank"><strong>These are all available on the Brand Items page.</strong></a></p>
<p style="text-align: left;">We are working on the website and marketing kits which should be ready by the CAL conference in October 2010.</p>
<p style="text-align: left;">Contact <a title="Debbi MacLeod" href="&#109;&#97;&#105;&#108;&#116;&#111;&#58;&#109;&#97;&#99;&#108;&#101;&#111;&#100;&#95;&#100;&#64;&#99;&#100;&#101;&#46;&#115;&#116;&#97;&#116;&#101;&#46;&#99;&#111;&#46;&#117;&#115;" target="_blank">Debbi MacLeod</a> with any questions.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The State Library at CAL</title>
		<link>http://www.coloradolibraries.org/2009/11/12/the-state-library-at-cal/</link>
		<comments>http://www.coloradolibraries.org/2009/11/12/the-state-library-at-cal/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 23:03:32 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Academic Libraries]]></category>
		<category><![CDATA[Butterfly Project]]></category>
		<category><![CDATA[CAL]]></category>
		<category><![CDATA[Children's Services]]></category>
		<category><![CDATA[Community Collaborations]]></category>
		<category><![CDATA[Continuing Education]]></category>
		<category><![CDATA[Front Range]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Instruction]]></category>
		<category><![CDATA[Library Visits]]></category>
		<category><![CDATA[Northeast]]></category>
		<category><![CDATA[Northwest]]></category>
		<category><![CDATA[Public Libraries]]></category>
		<category><![CDATA[School Libraries]]></category>
		<category><![CDATA[Southeast]]></category>
		<category><![CDATA[Southwest]]></category>
		<category><![CDATA[Special Libraries]]></category>
		<category><![CDATA[Teen Services]]></category>
		<category><![CDATA[Western Slope]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[databases]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[programs]]></category>
		<category><![CDATA[booth]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[CSL]]></category>
		<category><![CDATA[exhibit]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[pre-conference]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[State Library]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://www.coloradolibraries.org/?p=545</guid>
		<description><![CDATA[The Colorado State Library will have a variety of pre-conferences and workshops at the 2009 CAL Conference.  Don&#8217;t forget to stop by our booth on Friday and Saturday in the Exhibits Area. We would love to:

* Share with you the latest services and resources we can offer Colorado libraries
* Hear how libraries have transformed your [...]]]></description>
			<content:encoded><![CDATA[<p>The Colorado State Library will have a variety of pre-conferences and workshops at the <a title="2009 CAL Conference" href="http://cal-webs.org/conference.html" target="_blank">2009 CAL Conference</a>.  Don&#8217;t forget to stop by our booth on Friday and Saturday in the Exhibits Area. We would love to:</p>
<ul>
<li>* Share with you the latest services and resources we can offer Colorado libraries</li>
<li>* Hear how libraries have transformed your lives</li>
</ul>
<p><strong><a title="CSL at CAL 2009 - Schedule" href="http://www.cde.state.co.us/cdelib/download/pdf/CSLAtCALSchedule.pdf" target="_blank">CSL at CAL 2009 &#8211; Schedule</a> </strong>(PDF)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Colorado State Library Update</title>
		<link>http://www.coloradolibraries.org/2009/10/30/colorado-state-library-update/</link>
		<comments>http://www.coloradolibraries.org/2009/10/30/colorado-state-library-update/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 18:29:33 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Butterfly Project]]></category>
		<category><![CDATA[ARRA]]></category>
		<category><![CDATA[broadband funding]]></category>
		<category><![CDATA[CE Forum]]></category>
		<category><![CDATA[CLiC]]></category>
		<category><![CDATA[Colorado State Library]]></category>
		<category><![CDATA[Continuing Education]]></category>
		<category><![CDATA[CSL Update]]></category>
		<category><![CDATA[Gates Foundation]]></category>
		<category><![CDATA[I'm an online learner]]></category>
		<category><![CDATA[Public Library Standards]]></category>

		<guid isPermaLink="false">http://www.coloradolibraries.org/?p=537</guid>
		<description><![CDATA[Gene Hainer has compiled an update of Colorado State Library initiatives and activities.
Current CSL Funding Initiatives

Broadband &#8211; Round 2 of the Broadband Technology Opportunity Program (BTOP) should be available by December. The CSL will work with libraries on a proposal to create regionally-based mobile computer labs for library and community use. The B&#38;M Gates Foundation [...]]]></description>
			<content:encoded><![CDATA[<p>Gene Hainer has compiled an update of Colorado State Library initiatives and activities.</p>
<p><strong>Current CSL Funding Initiatives</strong></p>
<ul>
<li><strong>Broadband</strong> &#8211; Round 2 of the Broadband Technology Opportunity Program (BTOP) should be available by December. The CSL will work with libraries on a proposal to create regionally-based mobile computer labs for library and community use. <span id="more-537"></span>The B&amp;M Gates Foundation has offered consulting assistance for the application and to fund the required 20% match, if awarded. The Governor’s office announced on Oct. 16 nine proposals for consideration by BTOP, totaling $338M. (List includes Denver Public Library and High Plains Library District proposals as well as vendors working with libraries including Eagle Net.)</li>
<li><strong>Race to the Top part 1- </strong>One competitive grant opportunity is open only to state education agencies. CDE is working with the Lt Gov’s office on a proposal. A recommendation has been made to fund e-resources statewide. Results of the request won’t be known until proposal is completed. Details at <a title="http://www.colorado.gov/cs/Satellite/OIT-2/OIT2/1240228834570" href="http://www.colorado.gov/cs/Satellite/OIT-2/OIT2/1240228834570" target="_blank">http://www.colorado.gov/cs/Satellite/OIT-2/OIT2/1240228834570</a>.</li>
</ul>
<ul>
<li><strong>Race to the Top part 2 -</strong>A second competitive opportunity, Investing in Innovation (i3) will open later for schools, consortia of schools, and non-profit organizations. Work is underway to craft a statewide or multi-state proposal to fund electronic resources, homework help, and other tools in libraries and schools to support learning outside of the classroom.</li>
</ul>
<p><strong>Public Library Standards</strong><br />
A committee/task force will be formed this month to review information from recent focus groups, establish a plan for the revision, with completion by fall, 2010.</p>
<p><strong>Virtual Learning for staff</strong><br />
CLiC and the State Library announced the joint venture “I’m an Online Learner” on October 1 which allows access to WebJunction courses for $10.  Learn more at:  <a title="http://www.clicweb.org/Learner/" href="http://www.clicweb.org/Learner/" target="_blank">I’m an Online Learner</a>.</p>
<p><strong>LSTA grants </strong><br />
Nearly $400,000 in LSTA grants were announced in October. Press release and background items at <a title="http://www.ColoradoStateLibrary.org/lsta" href="http://www.ColoradoStateLibrary.org/lsta" target="_blank">www.ColoradoStateLibrary.org/lsta</a>.</p>
<p><strong>General Updates</strong></p>
<ul>
<li>The Library Development Council meets on October 26 to talk about direction, and future trends and issues in libraries.</li>
<li>The Continuing Education Forum changed its name to &#8220;Reach! Leading learning in libraries&#8221; and will continue to focus on CE collaboration, opportunities, and innovations.</li>
<li>Butterfly (library marketing campaign): the advisory committee requested additional work on the concepts by the design firm. This will move the theme selection into December instead of October.</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spring is just around the corner &#8212; Consider presenting at a CLiC Spring Workshop  &#8212; Call for Presenters</title>
		<link>http://www.coloradolibraries.org/2009/08/26/spring-is-just-around-the-corner-consider-presenting-at-a-clic-spring-workshop-call-for-presenters/</link>
		<comments>http://www.coloradolibraries.org/2009/08/26/spring-is-just-around-the-corner-consider-presenting-at-a-clic-spring-workshop-call-for-presenters/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 20:48:01 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[Academic Libraries]]></category>
		<category><![CDATA[Butterfly Project]]></category>
		<category><![CDATA[Children's Services]]></category>
		<category><![CDATA[Community Collaborations]]></category>
		<category><![CDATA[Continuing Education]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Public Libraries]]></category>
		<category><![CDATA[Reference Services]]></category>
		<category><![CDATA[School Libraries]]></category>
		<category><![CDATA[Spring workshops]]></category>
		<category><![CDATA[Teen Services]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[programs]]></category>
		<category><![CDATA[CLiC Spring Workshops]]></category>

		<guid isPermaLink="false">http://www.coloradolibraries.org/?p=490</guid>
		<description><![CDATA[CALL FOR PRESENTERS!
 
The Colorado Library Consortium (CLiC) invites submissions for presentations at our Spring Workshops in 2010 in the following locations:
Grand Junction, March 1 &#38; 2
Fort Collins, April 8
Pueblo, April 15 &#38; 16
 

Our annual workshops serve as a fun forum to learn, network, and stimulate discussion about library related topics. The workshop program will include [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 10pt; font-family: ">CALL FOR PRESENTERS!</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: "> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: ">The Colorado Library Consortium (CLiC) invites submissions for presentations at our Spring Workshops in 2010 in the following locations:</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 1.5in;"><span style="font-size: 10pt; font-family: ">Grand Junction, March 1 &amp; 2</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 1.5in;"><span style="font-size: 10pt; font-family: ">Fort Collins, April 8</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 1.5in;"><span style="font-size: 10pt; font-family: ">Pueblo, April 15 &amp; 16</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: "> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: "><span id="more-490"></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: ">Our annual workshops serve as a fun forum to learn, network, and stimulate discussion about library related topics. The workshop program will include competitively-selected presentations, as well as a small number of invited speakers. Sessions may be either 75 minutes or half day. Topics appropriate for submission to this conference include, but are not limited to the following:</span></p>
<ul type="disc">
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Technology, including social computing, tools, gaming technologies, open source, etc.</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Library administration</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Services to children, teens, adults, disadvantaged, e.g. programs, booktalks</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Library development – including marketing, fundraising, grant writing</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Reference</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Collaboration between libraries</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Community involvement<span style="mso-spacerun: yes;">  </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Academic, school, public library issues</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Intellectual freedom</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Board, volunteers</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
</ul>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: ">Please keep in mind the following:</span></p>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">CLiC staff will review all submitted proposals for their content, timeliness, and relevance and reserves the right to choose and accept proposals based on the criteria.</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">CLiC will treat all submissions as suggestions and guideposts. </span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Time management issues and reimbursement guidelines <em>generally</em> limit each session (both 75 minute and half day) to two speakers. </span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">We are seeking programs geared for newcomers to the profession as well as experienced library staff.</span><span style="font-size: small;"><span style="font-family: Palatino Linotype;"> </span></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">We are interested in sessions for public, school, and academic librarians.</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: ">Presenters may attend the full conference for free and will receive assistance with travel expenses.</span></li>
</ul>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: "> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: ">Proposal application is available at:<span style="mso-spacerun: yes;">  </span><strong><span style="color: #000000;"><a href="http://tinyurl.com/CLiCSpringWorkshops">http://tinyurl.com/CLiCSpringWorkshops</a> </span></strong></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><em style="mso-bidi-font-style: normal;"><span style="font-size: 10pt; font-family: "> </span></em></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: "> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: ">The deadline for this call for proposals is <strong><em>October 15, 2009</em></strong>. You will be contacted about the status of your proposal by November 15, 2009.</span></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Colorado Marketing Campaign for Libraries &#8211; Code Name: Butterfly</title>
		<link>http://www.coloradolibraries.org/2009/08/06/colorado-marketing-campaign-for-libraries-code-name-butterfly/</link>
		<comments>http://www.coloradolibraries.org/2009/08/06/colorado-marketing-campaign-for-libraries-code-name-butterfly/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 22:00:54 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Butterfly Project]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[CSL]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[OCLC awareness to funding]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.coloradolibraries.org/?p=481</guid>
		<description><![CDATA[The Colorado State Library (CSL) is leading the development of a statewide marketing effort that focuses on the power of libraries to transform lives and that captures the hearts, minds and support of Colorado residents.
The purpose of the campaign is to ensure the future of libraries statewide and build the Colorado library brand by increasing [...]]]></description>
			<content:encoded><![CDATA[<p>The Colorado State Library (CSL) is leading the development of a statewide marketing effort that focuses on the power of libraries to transform lives and that captures the hearts, minds and support of Colorado residents.</p>
<p>The purpose of the campaign is to ensure the future of libraries statewide and build the Colorado library brand by increasing awareness of the transformational aspects of libraries and the positive impact libraries have on their communities. The spirit of the campaign will be courageous, humorous, and the final messages will be delightful and unexpected.</p>
<p>The CSL management team has convened an advisory committee of statewide library representation and together we are working with Barnhart Communications, the same firm that worked on the Wyoming campaign.</p>
<p>I will post updates at this blog and welcome your comments as we move forward.  To find out more, please visit:<br />
<a title="http://ColoradoStateLibrary.org/Campaign" href="http://www.cde.state.co.us/cdelib/campaign">http://ColoradoStateLibrary.org/Campaign</a></p>
<p>Debbi MacLeod, of the Colorado State Library, is the project lead.  Please direct questions to her or comment here.</p>
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