Colorado’s Statewide Library Awareness Campaign is: What’s Next?!
Vision: * Libraries move communities into the future. Every resident of Colorado will discover their library to be a place of curiosity & discovery; ideas & experiences; inspiration & imagination. They are places of endless possibilities.
Mission: * Libraries are excited about patron’s questions, we assist patrons with their needs during transitional times in their lives. What’s Next?!
Goals: * To shift the general public’s perceptions so they understand that libraries change with the times, are not just books and provide critical help to people during times of personal or community transition. * To reinvigorate the value of libraries and secure future funding of Colorado Libraries.
Tagline: * What’s Next?! Your future. Libraries help get you there
We are moving forward and have the logo, mark, fonts and style guide. Please refer to the style guide for explanations on file types. These are all available on the Brand Items page.
We are working on the website and marketing kits which should be ready by the CAL conference in October 2010.
Contact Debbi MacLeod with any questions.
The Colorado State Library will have a variety of pre-conferences and workshops at the 2009 CAL Conference. Don’t forget to stop by our booth on Friday and Saturday in the Exhibits Area. We would love to:
- * Share with you the latest services and resources we can offer Colorado libraries
- * Hear how libraries have transformed your lives
CSL at CAL 2009 – Schedule (PDF)
Gene Hainer has compiled an update of Colorado State Library initiatives and activities.
Current CSL Funding Initiatives
- Broadband – Round 2 of the Broadband Technology Opportunity Program (BTOP) should be available by December. The CSL will work with libraries on a proposal to create regionally-based mobile computer labs for library and community use. Continue reading ‘Colorado State Library Update’
CALL FOR PRESENTERS!
The Colorado Library Consortium (CLiC) invites submissions for presentations at our Spring Workshops in 2010 in the following locations:
Grand Junction, March 1 & 2
Fort Collins, April 8
Pueblo, April 15 & 16
Continue reading ‘Spring is just around the corner — Consider presenting at a CLiC Spring Workshop — Call for Presenters’
The Colorado State Library (CSL) is leading the development of a statewide marketing effort that focuses on the power of libraries to transform lives and that captures the hearts, minds and support of Colorado residents.
The purpose of the campaign is to ensure the future of libraries statewide and build the Colorado library brand by increasing awareness of the transformational aspects of libraries and the positive impact libraries have on their communities. The spirit of the campaign will be courageous, humorous, and the final messages will be delightful and unexpected.
The CSL management team has convened an advisory committee of statewide library representation and together we are working with Barnhart Communications, the same firm that worked on the Wyoming campaign.
I will post updates at this blog and welcome your comments as we move forward. To find out more, please visit:
Debbi MacLeod, of the Colorado State Library, is the project lead. Please direct questions to her or comment here.