The State Library led Colorado campaign for libraries has been selected! No longer will we need to say “Butterfly Project.” The advisory committee met with the marketing firm yesterday and selected the campaign platform “Beyond Words.”
The brand promise: Colorado Libraries are places of active adventure—where you can engage in new ideas, new experiences and new frontiers.
The purpose of the campaign is to ensure the future of libraries statewide and build the Colorado library brand by increasing awareness of the transformational aspects of libraries and the positive impact libraries have on their communities.
For background information on this campaign, please see: http://www.ColoradoStateLibrary.org/Campaign
Stay tuned for the development of the campaign…
0 Response to “Marketing Campaign Update”