ALA and Safeway Love Libraries

Through a partnership with the American Library Association (ALA), Safeway Inc. is rolling out 5 Safeway-brand cereal boxes with back-panel content about libraries and librarians.  The cereal is available at Safeway’s 1,500 U.S. stores across the U.S.

The panels focus on five content areas:

  • Get rich @ your library lists free resources available at libraries and encourages readers to add up how much they save by using the library’s resources;GetRich BackPanel
  • Learn for a lifetime @ your library features the ways that school and public libraries encourage lifelong learning;
  • Great mysteries answered @ your library contains fun facts about libraries, including the number of questions answered weekly by reference librarians at our nation’s academic and public libraries;
  • Discover the world @ your library positions a library card as a passport to the world; and
  • Discover your family tree @ your library encourages readers to go to the library to research their family tree.

Visit the I Love Libraries site for more information.

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