The Colorado State Library (CSL) is leading the development of a statewide marketing effort that focuses on the power of libraries to transform lives and that captures the hearts, minds and support of Colorado residents.
The purpose of the campaign is to ensure the future of libraries statewide and build the Colorado library brand by increasing awareness of the transformational aspects of libraries and the positive impact libraries have on their communities. The spirit of the campaign will be courageous, humorous, and the final messages will be delightful and unexpected.
The CSL management team has convened an advisory committee of statewide library representation and together we are working with Barnhart Communications, the same firm that worked on the Wyoming campaign.
I will post updates at this blog and welcome your comments as we move forward. To find out more, please visit:
http://ColoradoStateLibrary.org/Campaign
Debbi MacLeod, of the Colorado State Library, is the project lead. Please direct questions to her or comment here.
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